AMCP Managed Care & Specialty Pharmacy Annual Meeting 2017 - SP1 Session

SP1: Preparing Your Personal Branding and Elevator Pitch
A Session for Student Pharmacists

Recorded on March 29, 2017
AMCP Managed Care & Specialty Pharmacy Annual Meeting 2017 - Denver, CO  

Now that you’ve decided managed care pharmacy is likely a good career path for you, it’s time to market and brand yourself! Your personal brand gives you the opportunity to sell yourself and develop a professional identity. Regardless of your career path, personal branding is the way people perceive you and helps shape their views on your characteristics, abilities and skills. Branding includes components such as a resume, a cover letter and an elevator pitch, which is the focus of our session. An elevator pitch is a short persuasive speech, typically 30 seconds or less, that is used to spark interest. This student pharmacist session will give you the essential tools to create your personal brand as well as provide you the structure to develop an effective elevator pitch.

Speaker: 

• Anne M. Libby, PhD
  Professor and Vice Chair for Academic Affairs, University of Colorado School of Medicine, Dept. of Emergency Medicine