Up Next on AMCP’s Podcast: How AMCP is Creating a Movement to Build Awareness About Managed Care Professionals
When Vice President of Marketing Erica Klinger joined AMCP in 2023, she was struck by the energy of the managed care pharmacy community. She was eager to “showcase that energy,” Klinger told host Fred Goldstein, and “celebrate the positivity” of the community that improves the lives of nearly 300 million Americans.
“That kind of sparked this campaign on ‘Well, we need to do something to get the word out!’” Klinger realized. “They’re everywhere. I think that people just don’t know, and they’re very passionate about what they do.”
In the latest episode of AMCP’s Listen Up! podcast, Erica highlights how the “We Are MCPs” campaign puts the community of managed care professionals in the spotlight. Starting with branding managed care pharmacy professionals as MCPs, she wanted to create a simple phrase that members can easily relate to and share with others. From custom Instagram filters to a digital mosaic, the campaign gives AMCP members the opportunity to showcase their pride in their profession and what makes their role unique.
“Sharing more about what managed care pharmacists do will also share more awareness of what AMCP does, as the association that represents these professionals,” she said.
And MCPs are thrilled to put their profession in the spotlight. Since launching during AMCP 2024 in April, the campaign has garnered more than 5 million social impressions, 40,000 social engagements, 56,000 video views, and more than 2,000 visits to the We Are MCPs campaign page.
If you have a PharmD or are interested in working in health and managed care, becoming an MCP offers a rewarding career with optimal work/life balance, utilizing strategic planning and critical thinking skills in diverse settings.
If you work in managed care pharmacy, get involved by becoming an AMCP member, joining an AMCP Affiliate or learning more about our corporate opportunities.
For organizations that work in managed care, contact Erica if you are interested in partnering and sharing this campaign with your network or employees
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Jay Silver
Content Specialist, Marketing
Published on May 29, 2024
Tune into the AMCP Podcast Series – Listen Up! for unique, real-time insights into the world of managed care pharmacy. With more than 10,000 listeners in 2023 and 550 listeners each week, it’s the go-to podcast for pharmacists, pharmaceutical manufacturers, payers, and pharmacy benefit managers. Access Listen Up! from AMCP’s resource center, Healthcare Now Radio, or from your favorite place to listen to podcasts. Access Listen Up! from AMCP’s resource center.
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